What is the purpose of a bronzer in tanning products?

The purpose of a bronzer in tanning products is to temporarily enhance skin color. Bronzers contain pigments or DHA (dihydroxyacetone) that interact with the outer layer of the skin to give it a darker, sun-kissed appearance. This effect is typically immediate, providing an instant color boost to the skin, which can enhance the overall look of a tan, whether it’s a natural tan or from tanning products.

The effects of bronzers are temporary, lasting until the bronzer wears off as the skin naturally exfoliates and sheds dead skin cells. They do not provide a long-lasting tan like self-tanners or sun exposure, and they are not designed to protect against sun damage or improve skin hydration as their primary purpose is color enhancement rather than skin care or protection.