What is the first step in understanding client needs?

The first step in understanding client needs effectively is to ask what they want to achieve. This approach allows you to engage in a meaningful conversation with the client, enabling you to gather essential information about their specific goals and preferences. By understanding their desired outcome—whether it be achieving a certain skin tone, preparing for a special event, or addressing skin concerns—you can tailor your recommendations and services accordingly.

This step is foundational as it ensures that the services and products offered align with the client's expectations, leading to a more personalized experience. By clearly identifying what the client is looking to achieve, you can also assess their skin type and provide appropriate product samples or recommendations later in the consultation process. It emphasizes the importance of communication and understanding client goals before moving forward with assessments or product suggestions.