What factor often determines the choice between spray tanning and UV tanning among consumers?

The choice between spray tanning and UV tanning is primarily influenced by personal skin type and health concerns. Different individuals have varying skin types, such as oily, dry, sensitive, or acne-prone, which play a significant role in determining which tanning method is most suitable for them. For example, those with sensitive skin might lean towards spray tanning, as it is less likely to exacerbate skin issues compared to UV exposure, which can cause sunburn and long-term skin damage.

Additionally, individuals who are concerned about the risks of UV radiation, such as skin cancer or premature aging, may prefer spray tanning, given that it provides a tan without direct exposure to harmful UV rays. Understanding one's skin type and any accompanying health concerns is crucial in making an informed decision that aligns with personal well-being.

While factors like cost, recommendations, and availability can influence the decision, they are often secondary to the individual's own skin considerations and health-related priorities.